Of all the advertising methods out there, outdoor advertising services are some of the most powerful ways of reaching consumers. It’s a tried-and-true method of getting your message to the masses, driving your profits higher and solidifying your brand in targeted geographic areas.
There are a great many types of outdoor advertising services (also known as “out of home advertising services” or simply “OOH Advertising”) and sometimes it can be confusing to know how to structure an ad campaign and choose the right marketing vehicles for maximum impact within your marketplace.
With the advent of new technology, the outdoor advertising industry has developed ways to measure the results and exposure that clients can achieve when they rent outdoor units in various outdoor advertising markets. As with the television industry, OOH advertising can target specific demographics, measure impressions, and with digital billboards even target specific times of day.
Out of home advertising services can take various different forms, such as billboards, wallscapes, digital billboards, transit ads (planes, buses, trains, stations, airports, etc), 8 sheet posters, and various other innovative signs both digital and traditional OOH advertising services. Each product has unique qualities which make it suitable for a specific type of marketing outreach, and each has a different associated cost.
Billboards capture commuter traffic; wallscapes establish your brand’s superiority in prestigious locations with stunning size and visibility, while transit ads get your brand seen by travelers. Digital billboards rotate ads throughout the day allowing media buyers to purchase specific airtime. You need an experienced media advertising agency on your side to help you navigate the outdoor advertising world successfully and help guide you toward the perfect campaign for your specific needs.
OOH Advertising Works
Indeed, out of home advertising services are very diverse and their proven power to reach consumers and promote brand awareness is undisputed. Outdoor ads uniquely have a way of leaving a lasting and memorable message in consumers’ minds thus getting tangible results. Media buyers consistently purchase outdoor advertising services every year because they are a key ingredient to boosting sales, promoting brand awareness and loyalty, as well as sending powerful messages to anyone who comes in contact with them. This method has been effective for centuries, and it still works today.
Whether you are rolling out a new product, running a political campaign or building on an existing brand, outdoor advertising services should be a considered a vital element to your marketing campaign. Your advertising success depends on it, and you simply cannot overlook the amount of visibility and recall that outdoor adverting will generate.
The Oldest Form of Advertising
Outdoor advertising is perhaps the oldest form of advertising and despite the worldwide recession of the early 21st century has been largely unaffected by the steady decline which has been experienced in print and radio advertising. While internet advertising is soaring, the outdoor advertising industry has always found a way to innovate and stay relevant.
Even in today’s blazing fast and ever-changing advertising landscape, outdoor advertising has managed to hold its own. Despite the appeal of internet and TV ads that are easy to measure and are extremely flexible, today’s outdoor advertising services have the same features as those other mediums and continues to flourish as an equally effective method of advertising.
Out of Home Advertising Services Cannot Be Ignored
Innovations in digital outdoor ads not only allow for rotating advertisers on a very specific timed schedule but also allow the ads to broadcast information to those passing within view. They can dynamically interface with viewer’s mobile devices and radios.
Law enforcement agencies have been known to use these features to spread awareness about important safety alerts or to locate missing persons via out of home advertising services. Unlike the internet, radio or TV, the unique detail which makes outdoor advertising significantly more effective is the difficulty of circumventing the message.
It is not possible to pass by outdoor advertisements without taking noticing, whereas TV and internet consumers can bypass ads in various ways. If the effectiveness of outdoor advertising is ever put into question, you only need to ask yourself, “How can you turn off a billboard?” It’s not possible and illustrates why outdoor advertising services will always be in high demand. It simply cannot be ignored.